The Advertiser – Credibility is the key to building a successful business, says Adelaide-based entrepreneur and academic Matthew Michalewicz. Matthew, who is the CEO of SolveIT Software, an Adelaide-based company specialising in supply an demand optimisation, and his father, Zbigniew, the chair Professor of Artificial Intelligence at Adelaide University, will next week launch their book: Winning Credibility: A Guide for Building a Business from Rags to Riches.